Free editorial coverage for your venue, product or service in newspapers and magazines can be more effective than advertising, and certainly far less costly.
HOW TO WRITE A PRESS RELEASE is for all those who would like to get more free publicity by submitting newsy and editor friendly material. Writing well for the press is not difficult, but it is a bit different and those who master the simple art will also write better business letters, and sales brochures.
This is a one day course which is presented at your premises for one or more delegates, on dates by mutual arrangement. It is delivered as an instructive and enjoyable mix of presentation, interaction and discussion.
HOW TO WRITE A PRESS RELEASE covers such aspects as; what editors like to read, and what they hate, writing like a journalist rather than a publicist, news and hype – the vital differences, story hooks, magic words, less is more, using quotes, advice, surveys and controversy, structuring a press release, layout, photographs, timing, distribution, follow up and what to do if you get bad publicity.
HOW TO WRITE A PRESS RELEASE also gives delegates, after some basic instruction, a chance to write press releases and have them critiqued constructively and supportively by the other delegates and the journalist trainer.
The fee is £250, plus £25 for each delegate, or £200 plus £20 per delegate for SEO members. (Free sign-up at www.seoevent.co.uk)
Extra would be budget accomodation and second-class rail travel as required.
There is no VAT as the Society has de-registered.
Society of Event Organisers
29a Market Square
Email: [email protected]
Society of Event Organisers. An organisation for corporate and association event organisers
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